There are two weeks to go to the Jumble and we need your help for the final push for publicity.
Here are some of the ways in which you can help.
1. Use the flyers and posters
Download the flyer and poster and print some copies. You can do this on a printer, or you can take one copy to a photocopy place (like a newsagent, a post office, or just sneak some copies off the copier at work) and run some off there. Give flyers to people, or leave a little pile at local places, like cafés, libraries, community centres, pubs, anywhere that people leave flyers. Go to shops and any kind of place you can think of and see if the owners will let you put a poster in the window. Put posters in crazy places, be daring, take pictures and send them to us so that we can stick them on the blog. The first person to put a poster on the railings of Buckingham Palace wins a prize. That is no empty promise.
2. Use your big mouth
Tell your friends. Tell them in person over a cup of tea, call them up and tell them, send them a text about it. Go round to their house and put a note or a flyer through their door, telling them that you bet they'd really enjoy supporting the Jumble. If you have a job, tell your colleagues, even the annoying ones, they will think you are a cool person who does interesting stuff, which of course is true, and your boss will give you a pay rise, ok, maybe not, but you never know. Tell your Facebook friends too, and invite them to join the Big Bum Jumble event page. Use Twitter. Use anything!
3. Take over the media
Tell your local paper and radio station. They will be in the phone book, or you can Google them. Encourage them to have a look at the Big Bum Jumble press release. If you feel brave, present yourself as a Jumbler and invite them to run a story about why you think the Jumble is a great idea. Drop us a line if you need help with this.
4. Link link link
Link to anything you like that has been published here, or that mentions the Big Bum Jumble. Even if it says: "The Big Bum Jumble is a giant waste of time and anyone who likes it is a loser". All publicity is good publicity. You can use the share buttons at the bottom of each post, or Google 'Big Bum Jumble' and see what comes up.
5. Random stupidity
Do something really ill-advised in the name of the Big Bum Jumble. A tattoo, for example, or some kind of performance art. Try not to get arrested.
Thanks!
Showing posts with label flyer. Show all posts
Showing posts with label flyer. Show all posts
Monday, 2 August 2010
5 ways in which you can help publicise the Big Bum Jumble
Labels:
flyer,
guerilla marketing,
help,
poster,
publicity,
taking over the media
Friday, 30 July 2010
Kay's Flyering Tales
Kay's been out and about flyering for the Big Bum Jumble. She says: "I've been carrying around flyers and posters from the Jumble in my bag for a few weeks now. Maybe I've given one to you? I've heard a few people say that they would be too shy to give out a flyer, or worried that giving out a flyer for a fat thing to a fat person might cause some offence. I'll tell you a bit about my experience and perhaps this will embolden people to go out there and start telling strangers about the Jumble.
"I've been flyering in my local shopping streets, East Ham High Street on a Saturday, Walthamstow Market during my lunch breaks from work. My best technique involves skulking around outside Bon Marché or Evans to catch disappointed shoppers on their way out. I find saying "Can I give you a flyer for my Jumble Sale, all plus sizes!" gets people taking them happily. I've had lots of people thanking me and saying what a good idea it is. Quite a few have said that they'd had similar ideas themselves.
"The other thing is that I found out where slimming clubs met. Where better to find potential Jumblers, eh? A pub on my local high street hosts a slimming club and I went in to leave posters, which they happily accepted. The customers were interested. I said: 'You don't have to be fat to come,' and they answered, 'We're all fat here!'
"Of course, some people don't want to take a flyer but I've only had two negative experiences in all these weeks of flyering, both of which I loved. One woman said that the name Big Bum Jumble was 'not very flattering' (tee hee!) and the other was a super-cool teen girl who gave me a drop dead look. Thrills!"
You too could have adventures like these! We really need help in the final run-up to publicise the Jumble as much as we can. Simply download and print our gorgeous flyers and posters and get busy. You can also post digital versions on your blog or website, or just link to the download page. Let us know what happens.
"I've been flyering in my local shopping streets, East Ham High Street on a Saturday, Walthamstow Market during my lunch breaks from work. My best technique involves skulking around outside Bon Marché or Evans to catch disappointed shoppers on their way out. I find saying "Can I give you a flyer for my Jumble Sale, all plus sizes!" gets people taking them happily. I've had lots of people thanking me and saying what a good idea it is. Quite a few have said that they'd had similar ideas themselves.
"The other thing is that I found out where slimming clubs met. Where better to find potential Jumblers, eh? A pub on my local high street hosts a slimming club and I went in to leave posters, which they happily accepted. The customers were interested. I said: 'You don't have to be fat to come,' and they answered, 'We're all fat here!'
"Of course, some people don't want to take a flyer but I've only had two negative experiences in all these weeks of flyering, both of which I loved. One woman said that the name Big Bum Jumble was 'not very flattering' (tee hee!) and the other was a super-cool teen girl who gave me a drop dead look. Thrills!"
You too could have adventures like these! We really need help in the final run-up to publicise the Jumble as much as we can. Simply download and print our gorgeous flyers and posters and get busy. You can also post digital versions on your blog or website, or just link to the download page. Let us know what happens.
Labels:
flyer,
guerilla marketing,
poster,
publicity
Thursday, 15 July 2010
Mobile Advertising Campaign!
No expense has been spared on promoting the Big Bum Jumble, hee hee hee.
Kay has thrown down the gauntlet for insane Big Bum Jumble guerilla marketing via the most uncool car of all time: the Nissan Micra. Can you top that? Send in your pics and we'll publish them. No promo tactic too bizarre!
Remember: the more people who come and bring stuff, the better the pickings.
Click for flyers and posters to download and spread about.
Kay has thrown down the gauntlet for insane Big Bum Jumble guerilla marketing via the most uncool car of all time: the Nissan Micra. Can you top that? Send in your pics and we'll publish them. No promo tactic too bizarre!
Remember: the more people who come and bring stuff, the better the pickings.
Click for flyers and posters to download and spread about.
Labels:
flyer,
guerilla marketing,
poster,
publicity
Thursday, 8 July 2010
Flyers and Posters
Look! Look! Flyers and posters for you to download, print and distribute. Send 'em to your friends, plaster them around the place, amuse us with your most audacious BBJ publicity coup.
Big Bum Jumble Flyer (.pdf 147kb)
Big Bum Jumble Poster (.pdf 168kb)
Thanks to Meryl Trussler for the grrrl design, Simon Murphy for the label design, and Charlotte Cooper and Bill Savage for ideas and technical image wrangling.
Big Bum Jumble Flyer (.pdf 147kb)
Big Bum Jumble Poster (.pdf 168kb)
Thanks to Meryl Trussler for the grrrl design, Simon Murphy for the label design, and Charlotte Cooper and Bill Savage for ideas and technical image wrangling.
Labels:
flyer,
outrageous cuteness,
poster,
publicity
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