Friday, 28 May 2010

Big Bum Jumble Press Release

For Immediate Release - please spread this info far and wide!

The Big Bum Jumble
Saturday 14 August 2010, 12-5pm
Stratford Circus
Theatre Square
London E15 1BX


The Big Bum Jumble, where Fatshion in the UK takes an ethical turn

The Big Bum Jumble is landmark fatshion event selling low-cost second-hand and vintage clothes in sizes XL+. It will take place on 14 August 2010 in London's East End, and will comprise a traditional jumble sale, a catwalk show and other activities, as well as the chance to participate in a film of the event.

Kay Hyatt, its principle organiser, is a fat activist who often struggles to find clothes to fit. Knowing that other people were in the same position, she decided to do something about it after attending a similar event in the US. Kay explains: "I was impressed by the celebratory atmosphere, the friendliness, the sense of community and, of course, the excellent fashion. It was like jumping into a giant dressing-up box. I wanted to bring that feeling home.

Kay says: "Fashion can be creative and playful, it can help you feel really good about yourself. I think this should be available to everyone regardless of size or background." She adds: "Although The Big Bum Jumble is a sale, it's also anti-consumerist, all about reusing and recycling, and it has a DIY-culture ethic of making something out of the resources available to you."

"The situation is improving but, unless you can afford the high-end stuff, plus-sized fashion is often limited to poor quality, overpriced and ethically-dubious products sold by companies who see fat people as self-hating, desperate consumers. We deserve better."

Notes for editors
The Big Bum Jumble is a fundraiser for further fat activist community events in the UK, including the proposed 2012 Fattylympics.

Clean, plus-sized donations are welcome on the day, just bring them along. For larger amounts, please get in touch with the organisers to arrange a pick-up.

High resolution images are available for download:
Big Bum Jumble Logo (b+w) 2.9mb
Kay Hyatt (col) 21.4mb

The Big Bum Jumble has been partially funded by The Fat of The Land: A Queer Chub Harvest Festival, which took place in London on 3 October 2009. Please visit that event's blog for more information:

Fatshionista is a term coined by American fat activist Amanda Piasecki in 2004. For more on Fatshion, see:

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